Head of Digital and E-Commerce, Malayan Insurance, Philippines
Pocholo Garcia is the Head of Digital and E-Commerce at Malayan Insurance, where he leads digital strategy and online customer engagement initiatives. Prior to this role, he was part of the digital marketing team at Cocogen Insurance, managing the company’s website and supporting content planning efforts. Garcia began his digital career in the education sector, holding marketing and digital roles at Institute of Mobile Technology and Development, CIIT College of Arts and Technology, and E-Learning Edge, where he focused on social media management, digital advertising, and innovative content strategies such as community-driven storytelling and short-form content to enhance audience engagement.